Online shopping is not a new thing, by a long shot, but I found this site to be a refreshing change of pace. Bellona.com takes a much more visual direction in its navigation. Rather than just showing a bunch of photos of product, they place them inside the house, or on the lawn to seen in an environment. The navigation is just that as well with hot spots on windows to different rooms, etc. At the same time they also add little bits of whimsy as well, the guy in the lawn furniture who changes position, the truck that drives by in the background, the little dog that gets up and moves as you click on him, the blimp with the sales info, the reflecion of the water in the pool, the mailbox and even the need to fire up the weed wacker around the pool.

Overall, just a nice refreshing site and fun shopping experience: http://www.bellona.com.tr/source.cms.docs/bellona.com.tr.ce/bellona.html