When you look around your home, how many different brands to you see? If you are like the typical American, every day you are faced with hundreds, perhaps thousands of different branding messages, many of them in your own home. Does it ever get overwhelming? Want to get away from it all....Calgon (oops) take me away.....or not. This site DebrandedHome does just that. A proponent of purchasing in bulk and then using smaller reusable bottles sans-branding for display in your home. You select your own bottles, and get the labels from them to help "reduce the visual pollution" in your home. While many of us are working hard to focus on branding, and that will never go away, I thought it was interesting to find someone out there whose brand is the anti-brand.

Check it out at: http://debrandedhome.com/