A model of transparency
Wednesday, January 21, 2009 at 07:00AM
Brenda Levos in Customers, Interactive, Obama, Transparency, Website

One of the things that I found to be curious was the "Citizens Briefing Book" which is a book being put together for Barack Obama from e-mails and communication from the American public. As submissions came it, users were allowed to rate each comment and then the highest rated comments will be delivered to the president.

I think this is a really interesting way to get unfiltered feedback to a leader, and may be able to be applied elsewhere. Honest feedback as individuals move closer to the top of an organization or country, becomes more and more difficult to obtain. People began telling them what they want them to hear, maybe rather than what needs to be said. Is there an opportunity in your organization for and open dialogue with your customers? The web offers a wonderful opportunity, but it is important to be sure that your users are "web" enabled or savvy.

Check out the site at: http://citizensbriefingbook.change.gov/home

Article originally appeared on Morsels of goodness for the digital junkie by Brenda Levos (http://www.ineedchocolate.com/).
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