Get Ripped!

Hewlett Packard has a new ad campaign where they have created a printed "hole standee" and installed it in a public place. The overall visual image is that of the environment looking like it is printed on paper with a hole the size of a person ripped through it. Interesting, I thought. It literally is in the environment, is dimensional and engages the audience. But, I ponder, could they have taken it one step further?

Here are some thoughts; post instructions for making your own HP paper "portal" (OK Star Treck fans, there is something to this one)  on the web and challenge others to create their own and submit photos online, maybe it is a contest. Or, it may work for a "where in the world is Matt Lauer" type of thing with him peaking out the hole from various parts of the world (maybe for a travel agency, implying that major world locations aren't out of reach. From a religous standpoint, perhaps it is an image of Jesus or an angel staring out at you though the hole, would you be a bit more patient if you saw that while navigating the comercial Christmas beast we call "black friday". For a realtor, maybe it is a sign that showes a future real estate development as though the current scenery is just a paper print and that the reality of the new development is waiting just beyond that paper. Would that help a person envision the dreams of the future better?

 While, I am not sure about the tie to HP, maybe it is just an image builder to get people to start thinking of them as interactive and innovative, if that is the ads are effective. But it certainly did get me thinking, and that is worth something.

 See another here: http://creativity-online.com/work/view?seed=3df5591c

Photoshop tips

So those of you who are avid Photoshop users, there was that one time as you were relatively new to the program that you accidentally hit the tab key while working and poof! bye bye toolbar. And if you quick-key at the rates that I like to fly along at, you had no idea what you just did to cause your tools to go on vacation. Because the depths of photoshop are easy to get lost in, sometimes it is helpful to have a little reminder of some shortcuts, and if you are just starting out, you might find that some of these will save you a lot of time. The folks over at webdesigernwall have put together this list of 30 with visuals (yeah!) to help you along.

http://www.webdesignerwall.com/tutorials/photoshop-secret-shortcuts/ 

New iMacs?

Geeksugar is reporting this afternoon, that tipsters and leaking rumor that Apple will be introducing new iMacs to the product line sometimes next week, likely Tuesday. Initial reports look like internal bumps in HD and speed.

And santa, if you are listening, a new cinema display would be a beautiful thing too! A while back I had seen some patents come through about a docking station, perhaps it is an iMac body that you can slide your Air into? 

I can't wait to see what Apple has up their sleeves this time.